We're Building Real Estate.And Telling the Whole Story.
Go Vertical is a ground-up development firm and episodic documentary series. Every decision, every setback, every win — documented from day one.
This Isn't a Pitch Deck.
Most developers show you the glossy rendering and the projected returns. We show you the zoning fight, the cost overrun, the contractor who didn't show up, and the moment the deal almost died — alongside every milestone that moved it forward. Go Vertical documents ground-up multifamily and mixed-use development from acquisition through stabilization. No narration. No spin. Just the work.
Read the Full StoryHow We Build
What We're Building
Active and pipeline projects across the Southeast.
Taylors Apartments
Greenville County, SC — Upstate South Carolina
Ground-Up Multifamily (56 Units)
A 56-unit, fully entitled ground-up multifamily development designed for workforce housing and long-term durability.
Hall Street Cottages
Greenville, SC — Reedy River Corridor
Ground-Up Single-Family Subdivision (8 Homes)
Eight detached cottages along Greenville's Reedy River corridor, steps from the Swamp Rabbit Trail.
575 Packs Mountain Ridge Road
Taylors, SC — Upstate South Carolina
Ground-Up Single-Family (Luxury Spec Home)
A hillside spec home pairing disciplined capital structuring with hands-on development execution.
Lillian Townhomes
Wilson, NC — Eastern North Carolina
Ground-Up Townhomes (13 Units)
A 13-unit build-to-sell infill project with a clean capital stack and conservative underwriting.
7214 E Royal Palm Rd, Scottsdale
Scottsdale, AZ — Greater Phoenix
Acquisition
Creative finance acquisition opportunity in Scottsdale, Arizona.
March 25, 2026 · 575 Packs Mountain Ridge, Taylors SC
From the Field
Site walk on the hillside spec home with the team. Excavator working the pad cut, retaining wall progress, and grade stakes in the ground. We document every shoot day — this is one of them.
Be Part of the Story
We're raising capital for projects that will be documented from deal to delivery. If you're an accredited investor looking for more than returns, this is for you.
Access Investor Portal →How It Started
Go Vertical began when Chad Choquette and Caleb Boyd realized they kept circling the same idea: build real estate the right way, and don't hide any of it. Chad brought the development vision and capital strategy. Caleb brought deep commercial relationships and a track record of getting deals done. The documentary angle came naturally — if you're going to build transparently, you might as well film it.
The Team
Chad Choquette
Lead Developer & Capital Strategist
Chad structures and leads ground-up development projects from deal sourcing through delivered asset. With experience as a developer, operator, and lender, he brings a 360-degree view to every project — pressure-testing capital stacks, managing execution risk, and ensuring investors and partners have clarity before a dollar moves. Every decision you see documented on this site runs through him.
Caleb Boyd
Commercial Real Estate & Hospitality Partnerships
Caleb is a commercial real estate professional based in Greenville, SC with over twelve years of experience and $300M+ in closed transactions. His focus on hospitality assets and deep market relationships make him the connective tissue between Go Vertical's development pipeline and the capital and partnerships that move projects forward.
Powered by AI
Go Vertical's operations run on Stratus — a network of specialized AI agents handling everything from deal acquisition to construction management to investor relations.
IRONCLAD
Construction Director
Manages build schedules, contractor oversight, draw requests, and daily field coordination across all active projects.
CROWN
Investor Relations Director
Handles investor communications, capital call processing, distribution reports, and portfolio performance updates.
HAWKEYE
Deal Acquisition Director
Scouts acquisition targets, runs financial analysis, generates Letters of Intent, and manages the deal pipeline.
Follow the Build
Get notified when new episodes drop, projects launch, and fund windows open. No spam. Just the story.